lunes, abril 18, 2005

Muerte de los medios

Nueva sección para recopilar la abundante información sobre la decadencia de los medios tradicionales, en particular la prensa escrita. [Pendiente de emprolijar]

http://www.nypost.com/business/42637.htm
The New york Post, 15/04/2005

[ The head of The Wall Street Journal's empire, Peter ] Kann is hoping that the company's long-range growth also comes in online publishing, which has profit margins at least 20-fold higher than print.
The Wall Street Journal Online is signing up thousands of new subscribers, up 5.2 percent for the quarter, to a total of 731,000.
But some readers say they're just switching from buying the more expensive print editions of the Journal and Barron's to the lower-priced online versions.
One market watcher said, "Instead of paying about $356 a year for the print version of the Journal and Barron's, I'm gettng it online for $84 a year."
Some investors say the jury is still out on his $538 million gamble on buying free financial Web site MarketWatch last year.
But in the first quarter, MarketWatch helped drive up first-quarter electronic publishing revenue by 35.7 percent to $117.2 million in the quarter.

http://journalism.nyu.edu/pubzone/weblogs/pressthink/2005/04/14/gru_int_p.html

http://today.reuters.com/news/newsArticle.aspx?type=internetNews&storyID=2005-03-29T193018Z_01_N2936191_RTRIDST_0_NET-MEDIA-DOWJONES-ONLINE-DC.XML

First Draft by Tim Porter
Ink-Stained Kvetches About Newspapering, Readership & Relevance
Tipping Point Roundup
The other day, when the latest circulation projections for U.S. newspapers were released, I speculated that the industry might be reaching a tipping point in its decline - a point of lost readership and revenue beyond which there is no recovery.
http://www.timporter.com/firstdraft/archives/000440.html

Merrill, Goldman Expect Dreary Spring Circ
Anyone expecting newspaper circulation trends might miraculously turn around this spring should start hoping for something else.
http://www.editorandpublisher.com/eandp/news/article_display.jsp?vnu_content_id=1000873466

General Internet ad growth: A recently published report from Zenith Optimedia cited at MediaGuardian concludes that over time, the Web's share of world advertising revenue could "easily double" and that it will consistently show double-digit growth over the next three years. Next year's predicted Internet ad revenue growth was even reanalyzed, raising it to 6.5%. But newspaper advertising is still healthy according to Zenith's Adam Smith. "You have got to keep a sense of proportion - the internet is nowhere near the size of newspaper ad spend anywhere."
http://www.editorsweblog.org/2005/04/a_quick_summary.html

Marketers Shift Ad Spending To Online
http://www.techweb.com/wire/ebiz/162101194

A quick summary of what's happenin' in newspaper advertising
http://www.editorsweblog.org/2005/04/a_quick_summary.html

Internet advertising vs. Newspaper advertising (III)
http://www.editorsweblog.org/2005/05/internet_advert.html

The Economist notes that on average, only 2-4% of a company's budget is dedicated to online ads, but with 15% of media consumers surfing the Net, a percentage that is rapidly growing, companies are developing their online strategies.
http://www.economist.com/agenda/displayStory.cfm?story_id=3908700


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